Today we’re starting with the basics of art. This is part of the foundation for making content that looks good. When developing a brand, you want to invoke certain emotions in the target audience while retaining visual consistency in content. Content should be visible on websites and social media. No clashing colors or garish nightmares (unless that’s somehow part of your brand, then go wild). All rules in art can be broken if someone understands the how and why.
Art School Week 1: Color Theory and Psychology
Art School Week 1: Color Theory and…
Art School Week 1: Color Theory and Psychology
Today we’re starting with the basics of art. This is part of the foundation for making content that looks good. When developing a brand, you want to invoke certain emotions in the target audience while retaining visual consistency in content. Content should be visible on websites and social media. No clashing colors or garish nightmares (unless that’s somehow part of your brand, then go wild). All rules in art can be broken if someone understands the how and why.